Feature: Added more parameters to Send Event to Meta Conversions API action.
What’s New
- Available under Flow Builder → Advanced Actions → Facebook API → Send Events to Meta Conversions API.
- Added support for new fields:
- Phone
- First Name
- Last Name
- These fields are now included in event data for improved conversion tracking.
Why It Matters
- Enables better audience matching in Facebook Ads.
- Improves conversion accuracy and ROI tracking in Meta Ads Manager.
- Helps you optimize ad performance using richer customer data.
👉 Try it now in Advanced Actions → Facebook API → Send Events to Meta Conversions API.

