Feature: Added more parameters to Send Event to Meta Conversions API action.


What’s New

  • Available under Flow Builder → Advanced Actions → Facebook API → Send Events to Meta Conversions API.
  • Added support for new fields:
    • Email
    • Phone
    • First Name
    • Last Name
  • These fields are now included in event data for improved conversion tracking.

Why It Matters

  • Enables better audience matching in Facebook Ads.
  • Improves conversion accuracy and ROI tracking in Meta Ads Manager.
  • Helps you optimize ad performance using richer customer data.
👉 Try it now in Advanced Actions → Facebook API → Send Events to Meta Conversions API.